Read the Pledge
I pledge allegiance, in my heart and soul, to the concepts of honesty, integrity, and quality in business. I recognize that the cornerstone of success is treating all stakeholders fairly, with compassion, and with a commitment to service. Working from abundance, I recognize that even my competitors can become important allies. I will not tolerate crooked practices in my business, from co-workers, direct or indirect reports, supervisors, managers, suppliers, or anyone else—and if I encounter such practices, I will refuse to go along with them and report them to appropriate authorities within and outside the company. I pledge to support the “triple bottom line” of environmental, social, and financial responsibility. And I pledge to participate in a serious effort to focus the business community on these principles, by sharing this message with at least 100 other business leaders.
Privacy Note: We will not sell or give away the list of pledge-signers, for any reason. We will use the information only to follow up with you about how you’re doing with the pledge. If you specifically agree to be a public spokesperson, we may occasionally put you in touch with members of the media—but you would be contacting them (at their request), not the other way around.
I want to test the idea that 25,000 people, each committed to spreading these ideas, will be enough of a lever (or “tipping point”) to change the whole way society thinks about business. If 25,000 people each reach 100 others, 2-1/2 million people will be energized to create a business climate that…
- Values all stakeholders (employees, customers, neighbors, even competitors)
- Treats people with respect
- Acts out of integrity and compassion
- Understands honesty, integrity, and quality are actually good for the future of their business
Need ideas on how to reach 100 people or more? Click here for 12 easy ways you can do this.
Speaking personally, my ultimate goal will be a corporate culture that not only is built on strong ethics and refuses crooked practices, but addresses the negative consequences of thinking only about the single bottom line of short-term profit: losing jobs to overseas outsourcing companies…trade and supplier agreements that almost demand unfair labor practices, homogenization of cultures, and environmental irresponsibility-and the interconnected problems of natural resource over-exploitation, business support of repressive governments, and the arms race. The pledge movement is a first step.
Therefore, you also agree to receive and respond to up to three follow-up questionnaires over the next eight to twelve months.
Thank you so much. Together, we will change the world.
Author, Principled Profit: Marketing That Puts People First